An excellent paper for direct marketing

Holmen XLNT really lives up to its name: an excellent choice for direct marketing. It is a highly competitive alternative to traditional SC-B-papers. Holmen XLNT helps you keep down the cost for production and distribution.

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Low basis weight, low cost for paper

Holmen XLNT is a sturdy uncoated paper suitable for both heatset and gravure printing. It comes in grammages from 38 gsm and up. The high opacity even in low grammages makes it a great choice for your direct mail or for supplements. The fact that Holmen XLNT is produced from fresh fibre gives it stability and stiffness. If you like, you can choose a low basis weight without your end product becoming floppy. The properties of the fresh fibre gives the paper higher bulk.

Printed direct marketing is still one of the most efficient ways to drive demand, boost online traffic and launch campaigns. It is possible to work cost-efficiently all the way from production to distribution. Holmen XLNT lets you gain advantage from direct marketing in your media mix without blowing your budget.

TECHNICAL DATA SHEET

SC-B = super-calendered class B

SC-B paper is a super-calendered paper with brightness in class B. The surface becomes smooth without any added coating thanks to the calendering process. Calendering is somewhat similar to ironing, where the paper is pressed between hot rollers with steam under high pressure. The primary ingredient of our paper, the fresh fibre, has a strength and elasticity that enables you to go for a very low grammage paper if you like. The paper has a natural feel to it with a softer brightness, ISO 65 to ISO 68. The opacity is between 89 and 92 percent also in the lighter weights.

A clean and reliable material

Holmen Paper operates according to globally recognized standards and Holmen XLNT is available with FSC^® (FSC ID FSC-C020071), PEFC™/05-33-134 and EU Ecolabel certification. Furthermore, it’s produced using 100 percent fresh fibre from sustainably managed Swedish forests. The production has a low impact on the environment and the wood fibre is 100 percent traceable. This means that you can rest assured that the raw materials come from a clean and reliable source. For more information, please check out our carbon footprint. according to the ten toes of the framework set up by CEPI.

Paper Profile

Paper Profile is a voluntary enironmental product declaration scheme showing emissions and energy use per tonne of paper produced, developed and provided by leading paper producers.

Download VIEW Paper Profile

This single-page declaration gives essential information regarding the composition of the product, key environmental parameters, environmental management and wood procurement.

Paper Profile Holmen XLNT Hallsta

Paper Profile Holmen XLNT Braviken

Carbon Footprint

Carbon Footprint is defined as the total emissions caused by an individual event, organisation or product, expressed as carbon dioxide equivalent.

Download VIEW Carbon Footprint

Holmen Paper calculates the carbon footprint of our graphical paper products according to the ten toes of the framework set up by CEPI.

Carbon footprint Holmen VIEW

Mill certificates

We operate according to globally recognized standards for forest stewardship and management of environmental, energy and quality aspects.

Chain of custody certificates

FSC^® – Forest Stewardship Council^® (FSC ID FSC-C020071) – is a system for the certification of forestry, supported by several environmental organisations.

FSC Certificate Holmen Paper

PEFC – (PEFC/05-33-134) Programme for the Endorsement of Forest Certification schemes is an international system for forest certification.

PEFC Certificate Holmen Paper

EU Ecolabel -is the official ecolabel of the European Union. The ecolabelling criteria are drawn up by responsible bodies in the Member States. To achieve certification, the products are assessed from a life cycle perspective from raw material to waste. The products have to meet strict environmental, functional and quality requirements. These requirements are tightened on a continuous basis.

EU Ecolabel Holmen Paper

Environment, energy and quality management

ISO 14001, ISO 50001 and ISO 9001 are international standards for environmental management, energy management and quality management.

Occupational health and safety management

ISO 45001 is a standard for occupational health and safety management systems.

ISO 45001 Braviken

ISO 45001 Hallsta

high bulk paper

Add more copies

High bulk means that the paper is more voluminous. The finished printed material weighs less while still retaining its thickness. With higher bulk you can buy fewer tonnes and still get the same amount of print surface. You can also buy the same amount of paper in tonnes and add more pages. Or you can add more copies to your print run.

BULK EXPLAINED

Some XLNT information

Discover articles connected to Holmen XLNT, direct marketing and take in all the possibilites.

Direct marketing trends

How much have the direct mail volumes changed over time? Holmen Paper follows this up yearly.

See the results

Shoppers enjoy print

Printed promotions are deeply embedded in shopper behaviour according to iPaper European Shopper survey with 7,000 respondents.

Read about shoppers

Direct mail for book buyers

Unaddressed direct mail campaigns increased action and reading time for a Swedish e-commerce company.

Read about book marketing

Try our paper

The best way to fully get to know our paper is to order samples. Fill out the form to order free samples.

Find your contact

Holmen Paper Nordic & International

+46 11 235000

Vattengränden 2

SE-60188 Norrköping

Sweden