Holmen TRND is the perfect paper when you have creative ambitions for your magazine. The rough surface gives it both a serious and bold feel. This premium uncoated paper makes your magazine stand out from the glossy, shallow alternatives. With more soul, more body, Holmen TRND will not only capture your readers' attention, but also their heart.
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Holmen TRND
Application
Light-weight, attention-grabbing magazine paper
The feel of Holmen TRND might be rough, but don’t be fooled by the surface. Holmen TRND is an uncoated magazine paper with great image reproduction and print result. It’s lightweight. It’s attention-grabbing. It’s marvellous.
Benefits of high-bulk uncoated paper
Holmen TRND is a high-bulk, low-weight uncoated paper for high-end magazines, catalogues and all types of printing. Why do people love it so much?
The tactile feel will enhance the experience
If you love paper, you also love the physical aspects of holding a paper product in your hand. The natural, matt surface of Holmen TRND has a unique, tactile feel. Uncoated, slightly rough, raw. The colours and images feel close to you, unfiltered, real. The touch of the pages against your fingertips will enhance the experience. And the surface texture delivers a reading experience that’s almost addictive.
Once you go TRND, you’re never going back!
40 per cent lower weight enables more print
By choosing Holmen TRND instead of coated wood-free paper, your magazine can become up to 40 per cent lighter but with the same thickness. Just imagine what that does to your distribution costs. With higher bulk, you can buy fewer tonnes. You will still get the same print surface! Or you can buy the same amount of paper as before and add more pages.
Carbon emissions can be reduced
Everything that is produced has an environmental impact. But compare this high-bulk uncoated paper to wood-free papers with glossy finish and you will find them on opposite ends of the spectrum.
Thanks to its bulky properties, Holmen TRND in a lower grammage will give you the same paper thickness and opacity as another premium paper in a higher grammage. So, you save on paper. But you will also save on resources. When you use less paper in tonnes, we are using less raw materials for making this paper, and there will be less energy and fuel used for transport and distribution.
Holmen TRND is made from fresh wood-fibres, by-products from Holmen's wood industry and sustainably managed forests. The paper contains few additives, pigments and fillers, compared to wood-containing and coated papers. Together, these qualities result in a low carbon footprint and a smaller environmental impact.
Customer stories
Sustainability
Eco-friendly magazine paper
We use wood-containing paper sourced from by-products of the wood industry and responsibly managed forests. Thanks to the highly efficient production processes at Holmen’s mills, every part of the tree is utilized, minimizing waste. Our paper boasts a low carbon footprint – both in terms of raw materials and energy consumption.