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Paper for printing direct marketing

Holmen XLNT

Product overview

Holmen XLNT – simply excellent

Holmen XLNT really lives up to its name: an excellent choice for direct marketing. It is a highly competitive alternative to traditional SC-B-papers. Holmen XLNT helps you keep the cost down for production and distribution.

Technical data sheet

Applications

Direct marketing paper available in low basis weights

Printed direct marketing is one of the most efficient ways to drive demand, boost online traffic and launch campaigns. It is possible to work cost-efficiently all the way from production to distribution. Holmen XLNT lets you gain advantage from direct marketing in your media mix without blowing your budget. It's an excellent complement to SC-A papers for direct marketing and magazine supplements.

Customer stories

The right KPIs

The Effectiveness Initiative helps you understand and use the right KPIs to stimulate communication impact.

13 febbraio, 2023

Traditional advertising grows, and this is why

In the CMO Survey 2022, marketing directors state that their traditional advertising spending is increasing.

26 maggio, 2022

Five signs that paper is strong in a digital world

Some say the days of printed media are over, but paper is still competitive and interesting from a communication point of view.

15 ottobre, 2021

Why do catalogues still matter?

Digital underpins all modern retail but it’s only one aspect. Post Covid, we’re all likely to crave analogue experiences.

18 agosto, 2021

Sustainability

Climate-smart paper

Is it smarter to use paper with a lower grammage, so that you actually use less paper, made from a smaller amount of raw material, and save weight in transport and distribution? Yes, if it is produced in highly efficient processes with low carbon footprint, as in Holmen’s mills. Holmen's paper is renewable, recyclable, and traceable. 

More about sustainability

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Holmen’s business is built around the forest ecocycle and the renewable products we can create from it. Our business areas are Forest, Wood Products, Board and Paper and Renewable Energy.  With a workforce of 3 500 people, we create value for shareholders, customers and society. We generate sales of around SEK 24 billion and our shares are listed on Nasdaq Stockholm, Large Cap. Please visit holmen.com for more information.

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Holmen AB, P.O. Box 5407, SE-114 84 Stockholm, Sweden
Phone: +46 8 666 21 00  E-mail: info@holmen.com

 

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  • Wood Products - holmen.com/woodproducts
  • Renewable energy - holmen.com/energy

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