Magazine paper trend: away from glossy surfaces

A fashionable TRND for high-end magazines

With its distinguishing rough surface, Holmen TRND stands out and makes an impression on the international magazine arena. The luxurious Mexican shopping palace El Palacio de Hierro chose Holmen TRND for their fashion guide El libro Amarillo. Their reader experience is top priority, and sustainability is part of this experience.

More and more high-end brands choose to be seen on Holmen TRND. The paper is quite different from the ones special interest magazines are usually printed on. And where the world’s most luxurious brands commonly have been associated with glossy surfaces, it now seems the tide has turned. The different look and the rough feeling of Holmen TRND is popular with publishers, being used for several catalogues and magazines showcasing the biggest luxury and fashion brands.

A sought-for sustainable feeling

The demand for climate friendly product is huge, and environmental issues more important than ever. Here we can truly say that Holmen leads the way, with our long-term sustainability focus. The thorough and well-documented work with certifications, traceability and sustainable solutions is appreciated in the paper business, and quite a few international magazines have recently decided on some of the Holmen fresh fibre-based products.

Other magazines joining this trend is German Slanted and well renown National Geographic. It’s apparent that many appreciate the unique feeling our paper conveys. And it being a sustainable choice with great print results, amazing imagery and having the cost advantages of a high bulk paper naturally adds to its popularity.

Appreciated paper with great timing

The high-end magazines of today address a creative, innovative and slightly younger audience who is often appealed by natural products and paper choices. In other words, a suitable target group for Holmen Papers climate smart products, which El Palacio de Hierro realized. The fashion guide is considered one of the most prestigious magazines in Mexico. A veritable dream for all fashionistas, filled with beautiful and inspiring pictures and stories from all the major fashion brands. The reader experience is top priority.

El libro Amarillo is issued twice a year and is printed on Holmen TRND 2.0 in 80 gsm. The result is an outstanding magazine which has opened up the market for fresh fibre-based paper. Not only for other magazine titles and among publishers, but also among advertisers who now push for the environmentally friendly paper.

Sustainability is an absolute, today and tomorrow. With the extensive product range offered by Holmen Paper, you get an optimal product without having to compromise – sustainable and visual.

El libro Amarillo

With its matte and somewhat rough surface, Holmen TRND stands out and makes an impression in the international magazine world. Mexico's popular shopping palace El Palacio de Hierro decided to print their fashion guide El libro Amarillo on Holmen TRND. The luxurious magazine is considered one of the most prestigious in Mexico, and is published twice a year. It is a coffee table magalogue, packed with fashion trends and inspiration from brands like Ralph Lauren, Gucci and Prada. When going for the bulky paper with its raw feel, El libro Amarillo is starting a new trend.

National Geographic

National Geographic is the world’s leading multimedia channel for science, exploration and adventure. With a mission of furthering the knowledge and awareness of the world, they are educating people all around the globe, and they are also a huge contributor, funding scientists, explorers, and conservationists. In the National Geographic magazines, printed on Holmen TRND 2.0, in 70 gsm, you get both amazing stories and facts as well as fantastic imagery. Sustainable and breathtaking at the same time.

Lideres - choosing a sustainable paper

With an average circulation of 42,000 copies per month, Mexican business magazine Lideres has quite the audience. The successful magazine is printed on Holmen TRND, and with great results. Not only because the creative and innovative readers appreciate the unique feel, but also since the sustainability mark is extremely attractive for brands. One example is a recent campaign in Lideres by a famous soft-drink brand, which came about thanks to the magazine's sustainable paper choice.

Slanted

German multimedia publishing house Slanted has a true passion for typography and graphic design and offer an engaging presence both online and in print. Their magazines attracts an international audience of creatives for whom the highest quality of paper is key; paper lovers who want cost-effective, environmentally conscious alternatives. Printed on products such as Holmen TRND, Holmen BOOK Extra and Invercote, Slanted literally creates the perfect feeling for a contemporary printed design magazine.

Slanted - making an impression

A fashionable TRND for high-end magazines

A sought-for sustainable feeling

Appreciated paper with great timing

El libro Amarillo

National Geographic

Lideres - choosing a sustainable paper

Slanted

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